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About Us
Finding Inspiration in Every Turn
AUTRage was born from the shared ambition of three driven professionals - Geetansh, Ayush, and Eshaan - each navigating the intense pace of corporate life. Despite their different backgrounds, they were united by a common desire: to build something authentic, lasting, and personal. A brand that didn’t just fit in - but stood out.
Through long nights, countless conversations, and a hunger to do something greater, AUTRage came to life - not just as a premium clothing brand, but as a movement. AUTRage, a name that perfectly reflects the spirit of its founders and their belief: that true success lies in embracing who you are, staying resilient, and daring to be different.
From IT desks and lecture halls to video editing suites, Eshaan, Ayush, and Geetansh brought together unique perspectives shaped by their careers. Their professional experiences taught them structure, discipline, and creativity - all of which now fuel the backbone of AUTRage. But what truly bonded them wasn’t their careers - it was their shared dream to build a premium Indian clothing brand that tells a story of grit, originality, and individuality.
AUTRage is more than just fashion. It’s a reflection of every silent hustle, every ignored idea, and every dream parked behind a 9-to-5. It is their reminder - and now yours - that resilience can be worn with pride, and your identity should never be hidden behind conformity.
At its core, AUTRage exists to empower individuals to express their true selves through premium, versatile fashion. Our mission is to inspire a generation that chooses authenticity over approval and bold self-expression over trends.
AUTRage isn’t just for those who wear clothes - it's for those who wear their journey, their resilience, and their vision.
We aim to build more than a brand - we’re building a community of doers, dreamers, and believers. People who don’t follow paths create their own.
Our Story
AUTRage was forged from the bond of three friends who come from different walks of life but share the same passion for premium fashion with a purpose. Eshaan - the IT professional, Geetansh - the video editor, and Ayush - the faculty member met in college, connected over their struggles, ambitions, and a growing feeling that the world needed something more - something raw, real, and representative.
Eshaan’s expertise in technology, Ayush’s role as an educator, and Geetansh’s cinematic creativity blend, igniting the spark for a premium fashion label that resonates with authenticity, creativity, unity, and high-caliber style. Thus, AUTRage was born - a manifestation of their collective journeys, a medium to celebrate expression, friendship, transformation, and sophisticated fashion.
What We Stand For
At AUTRage, we celebrate individual expression, creativity, authenticity, premium craftsmanship, and inclusivity. We believe in designing high-caliber, stylish clothing that resonates with your inner narrative - honoring your struggles, progress, and unique path — while delivering sophisticated, stylish, premium attire for the modern generation. Our marketing is sincere and purposeful, reflecting our roots, while our customer interactions aim to foster a strong, welcoming community where everyone feels valued, recognized, and empowered.
Who We Serve
AUTRage speaks to the go-getters, innovators, dreamers, and sophisticated individuals - those who want their style to reflect their stories. Our community includes millennials, Gen Z, creative professionals, educators, IT innovators, and individuals who appreciate premium, well-crafted clothing with character and depth. Whether you’re a coder, a gamer, a designer, or a trailblazer, AUTRage resonates with your spirit - stylish, purposeful, premium, and undeniably real.
Our Aesthetic
AUTRage’s designs blend contemporary simplicity with artistic expression, reflecting the unique perspectives of its founders. The IT professional brings forward functionality, a forward-thinking approach, and careful consideration for details; the video editor contributes cinematic creativity, framing each piece as a form of art; while the faculty member adds depth, structure, and sophisticated allure. This synergy results in a collection that's effortless, stylish, purposeful, premium, and a true expression of oneself, perfect for those who want their fashion to make a powerful, stylish, and heartfelt statement.
Our Why
AUTRage’s mission is to enable people to tell their stories through premium fashion, to celebrate their authenticity, and to foster a community where creativity and expression flourish. We aim to be more than just a clothing label - we want to be a movement that helps individuals break free from conformity and boldly embrace their true selves. Our premium fashion stands as a symbol of unity, creativity, and confidence in a world increasingly defined by mass production.
Our Brotherhood
The foundation of AUTRage lies in the strong bond of its friends - Eshaan, Ayush, and Geetansh — a bond forged through shared struggles, midnight conversations, and wild ambitions. This deep loyalty resonates through their designs and their community — each piece is a manifestation of their friendship, a symbol that resonates with the feeling, “I’m not alone; I’m supported; I’m valued.”
Our Spirit Animal
The otter is a creature recognized for its intelligence, adaptability, loyalty, strong social bonds, and creativity - qualities that define both the friends who founded AUTRage and the community that resonates with their clothing. Otters are team players, fiercely protective, affectionate, yet independent — much like the spirit we celebrate at AUTRage. This connection resonates through our premium designs, reflecting unity, creativity, compassion, authenticity, and a deep understanding of togetherness in a world that’s constantly changing.
What Sets Us Apart
At AUTRage, we believe that true premium fashion starts with extraordinary fabrics. We carefully select materials that feel as rich, comfortable, and durable as they look, ensuring each piece stands out in texture, softness, and wearability. Our fabrics include:
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Premium Terryforge heavy Cotton: The finest cotton — strong, ultra-soft, with rich color retention and a smooth texture. -
Tencel and Lyocell: Sustainable, lightweight, and silky fabrics made from renewable wood pulp — perfect for retaining softness while honoring the environment. -
Cashmere Blends: Our premium knits blend pure cashmere with high-caliber cotton for warmth, softness, and a sophisticated feel. -
Recycled and Sustainable Textiles: We aim to minimize waste by choosing recycled materials and employing sustainable production methods, honoring both the future of fashion and our planet.
Every piece made by AUTRage is a testament to our careful material selections, delivering an unmistakable feeling of timeless luxury and premium softness against your skin.
What’s Next
Looking forward, AUTRage aims to expand its reach globally while retaining its authenticity, premium craftsmanship, and community-centric spirit. We plan to collaborate with artists, designers, and innovators who align with our values, launch limited-edition collections, and grow a platform where creativity, expression, and unity flourish. Our future is not just about growing a business — it’s about growing a movement that resonates with real stories, stylish expression, and premium authenticity.
AUTRage — RARE. WILD. FREE.
